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Work · 2011 to now

All my work.

Fifteen years of products, from my first online store in 2011 to design systems connected to code today. Filter by type or practice to find what interests you.

Type
Practice

25 projects

The Bitvavo home page on mobile, tablet and desktop
Bitvavo2025-26

From Figma to production: weeks became days

Bitvavo's website had no design system anyone could edit. I built one in Figma from the code itself and connected Figma, Hygraph and GitHub, so a page can go from design to the live site in days.

AI workflowDesign to codeDesign systems
weeks → daysto publish a new website page
Bitvavo2026

A gift that can't wait to be opened

A small animation that tells people there's something new for them in the Campaign Hub, without getting in their way. I researched it, animated it in Rive and coded it into the app.

Motion/RiveDesign to codeDesign systems
4 PRsdesigned, animated and coded end to end
Bitvavo2026

A carousel to show more of Bitvavo

One of several new components I designed for the website: a carousel of one to six images that anyone can set up from Hygraph.

Mini caseDesign systems
WAGMI campaign in the Bitvavo app: Believe in Oranje, win Bitcoin
Bitvavo2026

World Cup campaigns for two national teams

The World Cup campaigns for the Dutch and German teams: I helped shape the promotion and designed the campaign in the app, the landing pages and the components behind them.

Mini caseDesign to codeDesign systems
Verbos web app on a phone, Soft pop theme
Personal project2026

Verbos

A Spanish verbs web app for English speakers: conjugations, tenses, lessons and a little game. A side project I design and build myself, for fun and to learn.

Lab ↗AI workflowDesign to code
Bitvavo · Hackathon 20252025

Vavo Academy: making crypto learning easy

A place to learn crypto step by step, with an AI tutor you can trust. Imagined, designed and prototyped in a couple of days at the company hackathon, where we won second place.

Mini casePrototypingWorkshops
2nd placeBitvavo Hackathon, October 2025
Object page with bidding and Buy Now side by side
Catawiki2023-24

Bringing Buy Now to a world of auctions

A fixed price that lives next to the auction, a smart price suggestion for sellers, and the door that finally put Catawiki on Google Shopping.

ResearchPrototyping
7 → 3.5 daysaverage time to sell, according to Catawiki
A plane carrying packages across countries
Catawiki2023

One address form for every country

Packages were getting stuck because our address form didn't speak every country's language. We listened, tested and rebuilt it, and label errors almost disappeared.

ResearchA/B testing
−96%shipping label errors (8.5% → 0.3%)
Redesigned coverage step (variant B) on an iMac
BBVA México2021

Making pet insurance clear enough to buy

People wanted to protect their pets, but the coverages were hard to understand. We made them clear, and sales followed.

Behavioral economicsA/B testingResearch
+75%conversion on desktop (2.8% → 4.9%)
Redesigned Qualidad website on a laptop
Qualidad · Freelance2020

Qualidad: a printing company that finally looks the part

A new website for a large-format printing company. From personas and a competitor benchmark to a full visual system, it's one of my favorite UI projects.

Mini caseResearchDesign systems
Redesigned Autocompara.com on a tablet
Santander México · via PALO IT2018-20

Making car insurance easy to compare and buy

Three years with the Autocompara team, redesigning Santander's car insurance comparison site from the journey to the copy. Digital sales more than doubled.

ResearchWorkshopsDesign systems
2×+digital sales vs. the year before our team started
Branch locator in the Santander Wallet app
Santander México · via PALO IT2018-19

The card with nothing printed on it

The flows to offer, request and use a credit card with nothing printed on it. The pilot cards ran out in a couple of weeks, and it launched nationwide.

Mini casePrototypingResearch
Sold outcards ran out before the pilot ended, leading to a national launch
Santander México · via PALO IT2018

A racing game that sold car insurance

Santander sponsored Formula 1 in Mexico, so we made a racing game: buy your car insurance, get a code, play, and win tickets to the Grand Prix.

Mini caseWorkshopsPrototyping
Antorcha app with its collectible medals
Antorcha (my own startup)2015-16

Antorcha: bringing people together through sport

A social sports app that helps people find a sport they love, invite their friends and keep the flame going. It won three awards in its first year.

ResearchPrototypingDesign systems
3 awardsin 2015, including a state social impact prize
Jalisco Philharmonic app on an Android phone
Universidad de Guadalajara, CUCEI2014-15

The Jalisco Philharmonic in your pocket

One of my favorite projects: the app of the Jalisco Philharmonic Orchestra, to watch live concerts, buy tickets, listen to their music and follow their program.

Mini casePrototyping