About
Hi, I’m Franco.
I started designing websites in 2011, and since then I've worked on banking apps, insurance, auctions, games and even my own startup.
I love the whole journey of a product, from talking to people to seeing it live. Behavioral science helps me understand how people decide, and numbers and conversations tell me what works.
Running workshops is one of my favorite things, and I'm passionate about technology as a tool to improve people's lives.
Career · 2011 to now
My journey so far.
Web design
Apps & startups
Banking & insurance
Marketplaces & fintech
- Bitvavo
- Catawiki
- Pentalog
- BBVA
- Freelance
- PALO IT
- ClearMechanic
- Solutia Intelligence
- Antorcha
- UdeG · CUCEI
- Freelance
- Toxic Urban
Case studyMini caseSnapshotHover a row to highlight it. Click a dot to open the project.
Recognition
Nine awards, 2014 to 2025.
- 20252nd place, Hackathon “Vavo Academy”Bitvavo
- 2019Best PALO IT México Project (Autocompara)PALO IT
- 20192nd place, Movimiento SantanderSantander México
- 2018Best Palowan (employee of the year)PALO IT
- 2018Winning team, Movimiento SantanderSantander México
- 2015Winner, “Applications with high social and environmental impact”Epicentro, Gobierno de Jalisco & COECYTJAL
- 20152nd place, StartUp Essentials GDLGobierno de Jalisco
- 20152nd place, Hack For Big Choices GDLH4BC
- 2014Top 3, Colloquium “Design Processes and Solutions”Universidad de Guadalajara
Talks & teaching
Sharing what I learn.
- 2019“What is User Experience and how can it help organisations?”Coaching workshop for a design team51-slide workshop on UX, UI, Design Thinking, Design Sprint, Service Design and Lean
- 2017“Solving a problem in 5 days: neuroscience and creativity”Ágiles México (#AgilesMX17)Talk on the Design Sprint method
- 2014Top 3 & speakerColloquium “Design Processes and Solutions”, Universidad de Guadalajara
- 2020-21Four videos on UX fundamentals ↗YouTube, in SpanishGestalt in UI, the history of responsive design, disasters caused by bad interfaces, wireframing on a tablet
Beyond the screen
Through a lens.
Away from the screen, I'm always with a camera. I love photographing landscapes, animals in the wild, people and life in the city, and experimenting with light and long exposures.
