Vavo Academy: making crypto learning easy

The theme of the hackathon was how to use AI in a smart way to help people. We had a couple of days.

We focused on the biggest problem people have when they want to get into crypto: learning about it. Around 75 million people in the EU (21%) have never invested in or used crypto. Many of them are curious, but they don’t know where to start.

Sarah, the CryptoCurious persona — Sarah, the CryptoCurious. Who we designed for.

38%of curious people think crypto is easy to use, vs. 67% of owners

49%learn from YouTube, and just as many from friends and family

25-30%say not knowing how to buy, store or invest is a key barrier

The insight was clear. People are interested, what they’re missing is a place to start. They need education, an intuitive onboarding and low-risk ways to take the first step.

The idea

Vavo Academy is a place to learn crypto at your own pace, with lessons that are well explained and well organized, and an AI tutor that answers any question you have. The tutor is trained on trustworthy crypto knowledge, so you can learn on your own and still have someone reliable to ask.

How we worked

Our team had developers, people from Legal and Customer Support, and me as the designer. We started with a mini workshop and some quick research to shape the solution, and then I worked side by side with the developers to build a prototype people could actually use. To make it in time, I designed it as simple as possible.

Vavo Academy prototype screens — Some of the prototype screens.

We had a lot of fun presenting it, and the project won second place: it was one of the most valued ideas, the one people saw having the biggest impact for our customers and for the company.