Senior Product Designer with 15 years of making technology simple and human.
From the first conversation with people to the moment it goes live, I love every part of building a product.
Selected case studies
Bitvavo's website had no design system anyone could edit. I built one in Figma from the code itself and connected Figma, Hygraph and GitHub, so a page can go from design to the live site in days.
People wanted to protect their pets, but the coverages were hard to understand. We made them clear, and sales followed.
Packages were getting stuck because our address form didn't speak every country's language. We listened, tested and rebuilt it, and label errors almost disappeared.
A small animation that tells people there's something new for them in the Campaign Hub, without getting in their way. I researched it, animated it in Rive and coded it into the app.
Three years with the Autocompara team, redesigning Santander's car insurance comparison site from the journey to the copy. Digital sales more than doubled.
A fixed price that lives next to the auction, a smart price suggestion for sellers, and the door that finally put Catawiki on Google Shopping.
A social sports app that helps people find a sport they love, invite their friends and keep the flame going. It won three awards in its first year.
More work
How I work
Interviews, workshops, surveys and data tell me how people really decide, and it’s rarely how we expect. At BBVA, buyers cared more about clear information than about price, and that changed the whole redesign.
See BBVA pet insurance →An idea is only a guess until people use it. At Catawiki, a comprehension test in six languages and two A/B tests came before a global launch that cut address errors from 8.5% to 0.3%.
See Catawiki International Shipping →For me AI doesn’t replace the work, it expands it: I move faster, work with more data and build things one designer couldn’t before. At Bitvavo it helped me connect our design system to the CMS, and new pages went from weeks to days.
See Bitvavo AI pipeline →
