World Cup campaigns for two national teams

In 2026 Bitvavo sponsored the Dutch (KNVB) and German (DFB) national teams with two campaigns: WAGMI (“We’re All Gonna Make It”) in the Netherlands and Das kickt anders in Germany. It was a big effort across teams: Branding, Marketing, us in Acquisition, and external agencies that helped with things like the merchandise.

How it worked

Anyone could join the promotion and get an entry for the prize draws. But you could do more: inviting friends or trading earned you points, and more points meant more chances to win.

The rules of the game

01
The further the team went, the better the prizes.
Every Oranje win unlocked bigger prizes, all the way to the final, with a big Bitcoin prize.
02
Early believers had better odds.
The earlier you joined, the more draws you were part of and the more points you could collect.

My part

I worked on the ideation of the promotion, and I designed the campaign in the app and how it worked, the landing pages, and the components behind them. The blue artwork, the photos, the shirts and all the multimedia content were made by our Branding team.

The WAGMI campaign in the Bitvavo app, light and dark — The campaign in the app: countdown, how to increase your chances and your points.

On the website, I extended our Hygraph components with a reusable banner and a hero image component and took them to code, so the team could build both landing pages without new development for each.