Santander México · via PALO IT · 2018 · Mini case
A racing game that sold car insurance
Santander sponsored Formula 1 in Mexico, so we made a racing game: buy your car insurance, get a code, play, and win tickets to the Grand Prix.
Santander was one of the official sponsors of Formula 1 in Mexico, and they wanted to give away tickets in a way that also helped sell more car insurance. So we made Juegocompara, an endless racing game inspired by the classic Brick Game racer.
When you bought a car insurance policy on Autocompara, you got a code to enter the site and play. The game ran for several weeks, and every weekend the best scores on the podium won tickets to go see Formula 1. It was a really fun way to connect with people.
It was also one of the most fun time trials I’ve ever done: from the first ideas in workshops to launch in record time.
