Hello! I'm Franco; a UX/Product Designer with over 12 years of experience crafting applications, websites, games, and digital tools. I love to use AI, data analytics, and behavioral science to design technology that truly serves humanity.
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At Catawiki, Europe's leading online auction platform, I led the design of user-centric features that increased engagement and streamlined the auction experience. By integrating data-driven insights, we achieved a significant boost in user satisfaction and transaction rates.
Catawiki.com
Collaborating with BBVA, one of the world's largest financial institutions, I focused on optimizing digital insurance sales funnels and enhancing user interfaces. Our efforts led to improved customer interactions and a notable increase in conversion rates.
BBVA.comFor Autocompara, I redesigned the e-commerce platform to simplify the car insurance comparison process. By addressing user pain points and implementing intuitive design solutions, we achieved a remarkable increase in online sales.
I follow the Design Thinking process, a structured yet flexible framework that ensures solutions are deeply rooted in user needs. By integrating Behavioral Economics, I go beyond usability—crafting experiences that are not only intuitive but also persuasive and empowering.
Great design starts with research. Through user interviews, data analysis, and empathy mapping, I uncover pain points and cognitive biases that influence decision-making. This helps me define the real problem and identify opportunities for smarter, user-centered solutions.
With a clear problem defined, I generate and refine ideas—applying heuristics and biases strategically to enhance usability and engagement. Whether simplifying choices, reducing cognitive load, or guiding users toward better decisions, I design with both function and persuasion in mind.
I validate ideas through A/B tests, user feedback, and behavioral analytics, ensuring my solutions don’t just work in theory but deliver real impact. By iterating based on qualitative and quantitative insights, I refine experiences that truly resonate with users.
I'm always eager to collaborate on projects that challenge the status quo and push the boundaries of design and technology. If you're interested in working together or discussing innovative ideas, feel free to reach out.
